Keen proceed to categorical their ethos of bringing men and women jointly to unite under a one of a kind perspective. Teaming up with Tirade Entire world, Eager celebrates the Yogui assortment inside of an job interview collection entitled ‘Creative Conversations’. The marketing campaign bases itself on self-expression and inventive ingenuity highlighting 5 creatives each individual carrying the Yogui in a variation of colourways and prints.
Type and creative protagonists Emmanuel Unaji (Fantastic Artist), Jessica Stratton (Tattoo Artist), Jen Eleto (Stylist), Sam Wooton (Painter) and Desree (Poet) function in the course of the campaign with every single boasting an outstanding ability established and creative expression. The interview series explores each and every creative’s track record, successes, potential prospective buyers and suggestions for up-and-comers. While each individual particular person featured qualified prospects within just their respective industry the Yogui symbolises design unity inside the resourceful industries.
Championing the importance of self-expression and fashion identification the marketing campaign teases the multitude of colourways offered for the Yogui assortment showcasing the diverse aesthetics accessible by means of the slider shoe.
The Yogui assortment includes three merchandise ranges with the Yogui, Yogui Arts and Yogui Collaborations. A variety of colour stories can be witnessed throughout the campaign these kinds of as Camo Inexperienced, Rip City Paisley, and Tye Dye with a sneak peek at the approaching collaboration with Japanese-established streetwear boutique atmos worn by Jessica.