From a Reader – Creating Art Sales by Promoting Your Work to Your Network of Acquaintances

I have usually prepared that providing artwork is all about making interactions with prospective prospective buyers. There’s another facet to this, however, in that individuals with whom you presently have a marriage can be a great pool of potential customers. Pals, spouse and children, and company colleagues can all turn out to be collectors, as can the people today you interact with in a considerably less individual way, this sort of as users of group teams where by you volunteer and every person else you fulfill.

Some of you get worried that you will overstep some unspoken boundary by selling your art to acquaintances, mates, or household. This could be accurate if you were being pushy or extremely-forceful in your promotion or profits attempts. I would advise, nonetheless, that remaining pushy and forceful when you interact with strangers who are fascinated in your perform would be just as negative. In other words, if you treat people you presently know with the identical respect you treat your other consumers, there’s no purpose to imagine you will be witnessed as abusing your current romantic relationship when you invite individuals you know to see your perform.

I would argue that it would make no sense to discriminate in opposition to your acquaintances by depriving them of the option to view, appreciate, and gather your get the job done just since they know you.

A further explanation several artists don’t invite close friends, relatives, and other acquaintances to art situations is because they mistakenly assume the persons in their circle of impact aren’t intrigued in artwork or might not be ready to find the money for to invest in. The gorgeous issue about an invitation is that only all those who are interested will acknowledge! You may also be surprise who can manage to obtain artwork (and moreover, it doesn’t charge nearly anything for your good friends to take pleasure in your artwork, even if they can not afford to invest in at the instant!)

People today in your life are most likely to appreciate your do the job even additional than strangers. Understanding you adds an further dimension of appreciation for what you are carrying out. Your pals will love finding to see the creative side of your everyday living.

An Case in point

I lately gained the following electronic mail from an artist and RedDotBlog reader in Detroit.

At my last open up studio, I invited all my rowing buddies, a lot more or much less to introduce them to myself and my art (I was only a member of that group for 6 months).The open up studio entails 33 artists studio in my developing and it is enjoyment and incredibly remarkable celebration.

I was fully taken by surprise that to 5 rowers I bought 3 paintings and 2 prints in a matter of 1 hour. Portion of it was of course that I only knew them sweaty and in perform out dresses- and hence in no way viewed as them as potential consumers. 1 of them came again in excess of the Thanksgiving vacations with family members members that also resulted in a sale and interest in yet another piece. Now I have to adhere to up ! : ))

Birgit H.

Artwork Sold to Birgit’s Rowing Mates

The following time your perform is staying showcased in a clearly show, open studio, or some other party, make certain the people today you know are the 1st to obtain invitations!

What Do You Imagine?

Have you produced profits to men and women you know? How have you taken care of inviting friends, family members, and acquaintances to see and invest in your do the job? What problems do you have about this method? Leave your encounters, views, and issues in the reviews beneath.