two small square painting of bright pink and turquoise stripes by artist Alexandra Squire

How You Want to Be Perceived as an Artist

Not as well extended in the past, artists did not have to be concerned about issues like their manufacturers. But in an more and more aggressive industry, and the noisy on the internet place, we will do much better when we know wherever we suit.

A brand is not a emblem.

Let’s be distinct. A model is not a symbol. A logo is only the visual expression of a brand name.

Branding specialist Re Perez says, “A manufacturer is a sought after notion.”

Your art is developed in the studio. Your brand is designed in the brain. Not your mind, but in the minds of other individuals. Your model exists in the minds of viewers, buyers, collectors, and gallerists.

Higher than all, realizing your model (how you want to be perceived in the eyes of other folks), allows you make conclusions. If possibilities aren’t aligned with your brand, you say No.

Branding can make you memorable, which hence prospects to additional admirers. Branding could also direct to larger price ranges and much more dependable income.

It also aids you make conclusions simply because your picks must align with your manufacturer.

Your art is the foundation for your model.

The very first phase to getting to be a branded artist is generally the get the job done. That suggests it appears like you did it and not like a range of types by your several mentors or instructors.

This is why studio practice should arrive prior to everything else. You have to make loads and plenty of artwork!

As soon as you have that artwork, you can believe about how it ought to be introduced in the type of marketing and advertising elements: your website, weblog, business playing cards, letterhead, brochures, and so forth.

My guest for this episode of The Artwork Biz, to talk about her intentional artist model, is Alexandra Squire.

Alexandra was apparent from the get-go about what she needed her business enterprise and profession to glimpse like. She hired specialists to support her pull alongside one another a branded identification to present her work to the globe. And it was constantly primarily based on the operate. Her solid perform backed up the attractive packaging.

Alexandra and I communicate about her decisions, promoting, and how she finds time for her painting and organization while boosting 3 youthful ladies.